Families in Santa Fe can’t afford new taxes on the beverages they love!
A Truly Terrible Tax Scheme
Here's the truth about Mayor Javier Gonzales' money grab:
Harmful to lower-income Santa FeansSoda taxes are regressive and would hurt lower-income consumers the most.
A significant tax hikeAt 2-cents-an-ounce, the Santa Fe soda tax adds up quickly. A 12-pack of soda that costs $3 would nearly double in price. Some powdered drink products would be taxed more than 200 percent.
More than just sodaIf you enjoy kombucha, sports drinks, iced tea, sweet coffee drinks, juice boxes, energy drinks, and more – you’ll be paying the tax too.
Failing in PhillyPhiladelphia enacted a similar tax in January, and the city’s largest soda distributor has already laid off 20 percent of its workforce.
Bad for businesses and employeesPeople are not going to stop consuming sugary drinks, but they will stop shopping for them in Santa Fe. As grocery stores make less money, employees will lose their jobs.
Philadelphia's Beverage Tax Debacle
Enacted in January of this year, the 1.5 cents-per-ounce tax is already a disaster
- Citing Soda Tax, Pepsi to Lay Off 80 to 100 Philly-Area Workers - Philadelphia Magazine, March 1, 2017
- Union Sources Warn Layoffs ‘Imminent’ Due To Philadelphia’s Drink Tax - CBS Philly, February 22, 2017
- Philadelphia residents up in arms over soda tax hit - Fox News, January 6, 2017
- Philly’s independent grocery stores: The soda tax is killing us - Billy Penn, March 29, 2017
- Philadelphia’s Soda Sellers Say Tax Has Reduced Sales by as Much as 50% - Bloomberg, February 17, 2017
Vote on Tuesday, May 2, 2017!
The special municipal election on this expensive new beverage tax is May 2 in Santa Fe. You can also vote before the election from April 12 until April 28. Find more information here.